First, we must learn the different rhetorical devices and how they fit into arguments and commercials. A rhetorical triangle is used to help students visualize how these pieces work together.
Ethos: how the speaker comes across. Is he reputable? Do you trust the company?
Pathos: how the argument affects the audience's emotions. Are you gaining sympathy? Satisfaction?
Logos: how the argument uses facts and statistics to convince the audience. Is it statistically better?
Kairos/Exigence: what is going on that prompted this argument. Is there a contest? a new restaurant?
Please comment on this post which rhetorical device you think is the most popular in commercials. (Especially Super Bowl commercials!). Also, what rhetorical device do you think is the most important for a good argument?
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