Commercials are basically arguments to the viewers to buy the product. We will be beginning to write rhetorical analysis essays where we analyze how the author argues and presents ideas using different rhetorical techniques. You evaluate how effectively someone conveys a point to the audience. Watch this video and leave any questions or concerns you have for learning to write a rhetorical analysis.
First, we must learn the different rhetorical devices and how they fit into arguments and commercials. A rhetorical triangle is used to help students visualize how these pieces work together. Ethos: how the speaker comes across. Is he reputable? Do you trust the company? Pathos: how the argument affects the audience's emotions. Are you gaining sympathy? Satisfaction? Logos: how the argument uses facts and statistics to convince the audience. Is it statistically better? Kairos/Exigence: what is going on that prompted this argument. Is there a contest? a new restaurant? Please comment on this post which rhetorical device you think is the most popular in commercials. (Especially Super Bowl commercials!). Also, what rhetorical device do you think is the most important for a good argument?
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